One of the first projects upon arriving at UIndy was the help the Office of Admissions rebrand (and update) the view book they use when recruiting students. Kelly Hauflaire, our Marketing Strategist for Admissions, and I took a hard look at the type of content and how it was displayed. We wanted to take a “digest” approach, and incorporate infographics to increase the amount of entry points into the content. In addition to the main viewbook, we also rebranded several smaller pieces that are used in conjunction with campus visits, including Outside the Classroom, Discover UIndy: International Students, and Passport to the World: Study Abroad. Click to see each mini view book!

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