Graphics Supervisor/Graphic Designer: Jen Hiatt
Client: City of Orlando Office of the Mayor & Downtown Orlando Partnership
Each Fall, the Mayor delivers his annual State of Downtown address. This year’s speech, themed, “Downtown’s Winning Game Plan,” will share the latest on the City’s comprehensive visioning process for the continued revitalization of Downtown Orlando. The event will be held at the newly reconstructed Citrus Bowl, hosted by the Downtown Orlando Partnership. Mayor Dyer will also made several announcements on the City’s priorities to keep Downtown Orlando moving ahead for generations to come.
The design of the invitation for this event correlated with the sports theme, mimicking a playbook. The colors follow the Orlando Citrus Bowl brand, as do the modern slab serif and sans serif fonts. The X’s and O’s, as well as the arrows, were hand-drawn, and then scanned in and vectorized, giving the playbook an authentic feel. The invitation was used to promote the event online, on social media and through email. The design was also used on postcards mailed to local businesses and Downtown Orlando Partnership’s website.