Art Director/Graphic Designer: Jen Hiatt
Downtown Orlando Marketing Coordinator: Judy Frisby
Client: Downtown Development Board
LYMMO, the free bus-rapid transit system that circulates Downtown Orlando, will be launching two additional lines in spring/summer 2014. To promote the changes, as well as the new bus routes, we launched a marketing campaign called “Here We Grow.” The campaign tagline stemmed from the new citrus-inspired bus route names, Orange, Lime and Grapefruit, a result of a contest online where residents could submit their ideas.
The artwork and the copy played off of the citrus/fruit tree theme. A rack card, posters, social media/web promos and bus wrap were designed to promote the new bus lines. The artwork was also used on the existing bus maps and LYMMO website.