“Here We Grow” LYMMO campaign

      Art Director/Graphic Designer: Jen Hiatt Downtown Orlando Marketing Coordinator: Judy Frisby Client: Downtown Development Board LYMMO, the free bus-rapid transit system that circulates Downtown Orlando, will be launching two additional lines in spring/summer 2014. To promote the changes, as well as the new bus routes, we launched a marketing campaign called "Here We Grow." The campaign tagline stemmed from the new citrus-inspired bus route names, Orange, Lime and Grapefruit, a result of a contest online where residents could submit their ideas. The artwork and the copy played off of the citrus/fruit tree theme.…continue reading →